FIRST-CLASS JET-SETTERS

Monday, July 23, 2007

Experience it now, read about it later

(Las Vegas Magazine – October 2007)
By Jack Houston

Rattle off the celebrity clientele that frequents jet and you’re showing off. Decline to do so and the humility doesn’t do it justice. Damned if you do, damned if you don’t, but ultimately those who fail to take a peek at the elite party perch are missing out on the new direction nightlife has taken in Las Vegas.

The posh nightspot takes off three times a week with three separate rooms fueling the buzz that gathers the crowds that bring in the bucks that make it possible for Justin Timberlake and Timbaland to show up and perform an ad hoc three-hour set.

The place is always packed, and it doesn’t matter towards which room you gravitate. The main toom, flanked on either side by lengthy bars, keeps eyes focused on the central VIP area, where lighted ceiling tiles pulse in time to the music. Around the perimeter, guests mill about, taking in the exclusive vibe, migrating between the adjacent two rooms blaring hip-hop and house.

Smaller, yet no less crowded, these rooms cut the 15,000-square-foot club down to size, making the mammoth venue manageable and enjoyable for those preferring more intimate spaces.

On Monday nights, the hip-hop room transforms into 3400, a mecca for house heads and the centerpiece of Jet Mondays, the night that jump-starts the work week the right way with a mix of locals and visitors, some with SAG cards, record deals or modeling contracts, others not.